Privacy Policy

WBC MEDIA HOLDING LIMITED, trading as WBC Digital Solutions ("we", "us", "our"), is committed to protecting your personal data. This Privacy Policy explains how we collect, use, retain, and protect your personal data in compliance with the Personal Data (Privacy) Ordinance (Cap. 486) of the laws of the Hong Kong Special Administrative Region ("PDPO") and the six Data Protection Principles ("DPPs") issued by the Office of the Privacy Commissioner for Personal Data ("PCPD").

1. Data User and Data Subject

Under the PDPO, we act as the data user in respect of personal data we collect and process. You, as the individual to whom the data relates, are the data subject. We are responsible for ensuring that our collection, holding, processing, and use of your personal data comply with the PDPO and the DPPs.

2. Purpose and Manner of Collection (DPP1)

We collect personal data only for purposes directly related to our functions or activities, and only by lawful and fair means. We will inform you of the purpose of collection and whether it is voluntary or obligatory to supply the data. We collect personal data when you:

• Contact us via our website (e.g. name, email, phone, company, message);
• Subscribe to our newsletter;
• Engage our services or enter into a contract with us;
• Use our blog or other parts of our website (e.g. IP address, browser type, pages visited);
• Communicate with us by email, phone, or other channels.

We will not use your personal data for any new purpose without your prior consent unless permitted under the PDPO.

3. Accuracy and Retention (DPP2 & DPP3)

We take practicable steps to ensure that personal data we hold is accurate and not kept longer than necessary. We retain your data only for as long as required to fulfil the purposes for which it was collected (e.g. responding to enquiries, performing contracts, complying with legal obligations, or as agreed with you). When data is no longer required, we will erase or anonymise it in a secure manner.

4. Use and Disclosure (DPP3)

Personal data will not be used for a purpose other than the purpose for which it was collected, or a directly related purpose, unless you have given prescribed consent or such use is permitted under the PDPO. We do not sell your personal data. We may disclose your data to:

• Service providers who assist us (e.g. hosting, email delivery, analytics), subject to confidentiality and data protection obligations;
• Professional advisers where necessary (e.g. lawyers, accountants);
• Regulatory or law enforcement bodies when required by law.

Where we engage data processors to process personal data on our behalf, we take practicable steps to ensure they comply with the PDPO and our instructions.

5. Security (DPP4)

We take practicable steps to safeguard your personal data against unauthorised or accidental access, processing, erasure, loss, or use. Measures include technical and organisational controls such as access controls, encryption where appropriate, and staff training. We review our security practices from time to time.

6. Openness and Transparency

We make available information about our policies and practices regarding personal data. This Privacy Policy is published on our website. We may also provide a Personal Information Collection Statement ("PICS") at or before the point of collection where appropriate (e.g. on specific forms or sign-up pages).

7. Access and Correction (DPP6)

You have the right to request access to your personal data held by us and to request correction of inaccurate data. Requests should be made in writing and sent to us via our contact page or the contact details on our website. We will respond in accordance with the PDPO and may charge a reasonable fee as permitted by law for processing an access request. We will correct data where we are satisfied that it is inaccurate.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve functionality, analyse usage, and personalise content. You can adjust your browser settings to refuse or limit cookies. Some features may not work fully if cookies are disabled. We do not use cookies to collect personally identifiable data beyond what you provide or what is necessary for the operation of the site, in line with the purpose and use limitations under the PDPO.

9. Transfers of Personal Data Outside Hong Kong

If we transfer your personal data outside Hong Kong (e.g. to servers or service providers in other jurisdictions), we will do so in accordance with the PDPO and any applicable requirements under the Ordinance for such transfers, and we will take steps to ensure your data remains protected.

10. Complaints

If you have a complaint about our handling of your personal data, you may contact us first so we can try to resolve it. You also have the right to lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD) in Hong Kong. For more information, visit www.pcpd.org.hk.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The "Last updated" date at the top of this page will be revised when changes are made. We encourage you to review this policy periodically. Continued use of our website or services after changes constitutes acceptance of the updated policy where applicable.

12. Contact Us

For any questions about this Privacy Policy or our handling of your personal data, please contact us via our contact page or the contact details published on our website. WBC MEDIA HOLDING LIMITED operates the brand WBC Digital Solutions.